VC Mark Suster with some clear and actionable recommendations for first outreach:
So what you need to send is called a “teaser deck,” which you should always have prepared whether you’re fund-raising or not. It should give the reader a way to super quickly and visually scan your materials and understand:
- who you are
- what you do
- why the who & what are truly unique
- why the market opportunity will be really big
- what unique, defensible IP have you built / will you build that if you’re right about the market allows you to be a leader in the category
It should be visual. Compelling. Visually stunning (in this day and age this is becoming a sine qua non).