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It should be visual

VC Mark Suster with some clear and actionable recommendations for first outreach:

So what you need to send is called a “teaser deck,” which you should always have prepared whether you’re fund-raising or not. It should give the reader a way to super quickly and visually scan your materials and understand:

  • who you are
  • what you do
  • why the who & what are truly unique
  • why the market opportunity will be really big
  • what unique, defensible IP have you built / will you build that if you’re right about the market allows you to be a leader in the category

It should be visual. Compelling. Visually stunning (in this day and age this is becoming a sine qua non).

Jun 13, 2018 Venture